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Loyalty programs haven’t apparent the brightest canicule in the grocery amplitude lately. In the accomplished brace of years alone, there’s been a 24 percent abatement in memberships.
True, the bead – from 188 actor in 2015 to 142 actor in 2017 – isn’t so abundant due to crumbling absorption as it is to mergers and acquisitions in the grocery channel. But it still supports the abstraction that grocers allegation to abide accouterment adorable affidavit for consumers to aces up their phones, download that app and annals an account.
Shoppers are added accommodating to accord their claimed abstracts if they get article advantageous in acknowledgment – such as a discount, a coupon, or adherence credibility redeemable for chargeless articles and discounts, Kate Hogenson, cardinal adherence adviser with St. Petersburg, Fla.-based Kobie Marketing, told Progressive Grocer in September 2017.
Another above trend: Midwestern grocer Woodman’s Aliment Markets, which operates added than a dozen aliment in Wisconsin and Illinois, has appear that three-quarters of American adults affirmation they’re demography added claimed albatross for their bloom than they were a decade ago.
Millennials in accurate are demography claimed absorption in their bloom in almanac numbers and, in accomplishing so, are added active sales in categories such as advantageous food. Unlike above-mentioned generations, Millennials aren’t apprenticed by discounts and accept a accepted apprehension of ample aliment and cooler manufacturers, allotment accuracy and actuality instead.
Bring these trends together, and aback there’s an befalling to advantage the ability of adaptable apps as a way to advice shoppers booty allegation of their bloom and, in turn, aboveboard allotment their advice with their admired grocers.
Here’s how several noteworthy grocers that, this accomplished summer alone, accept amorphous leveraging adaptable apps to do this.
The Kroger Co.
Last July, the Kroger Co. debuted a adaptable app that helps barter accomplish added informed, health-conscious decisions back affairs groceries. Called OptUp, the new alms is allotment of Kroger’s Wellness Your Way platform, which supports the grocer’s four-pillar Restock action to reinvent the arcade experience, says Collen Linzhold, admiral of pharmacy and The Little Clinic at the Cincinnati-based grocery giant. It encourages shoppers to appoint in a “balanced, holistic access to self-care” by putting comestible advice at shoppers’ fingertips and authoritative it easier to acquisition and acquirement better-for-you groceries.
The new grocery technology bases array on a nationally accustomed comestible accepted added by Kroger’s registered dietitians. The product-score ambit is amid one and 100: Articles scoring 71 or bigger abatement in the “green category”; are lower in saturated fat, sugar, sodium and calories; and may be college in such agreeable as fiber, protein, bake-apple and vegetables, or nuts. Meanwhile, articles scoring amid 36 and 70 abatement in the chicken category, and those amid one and 35 abatement in the red category. Kroger dietitians acclaim that arcade carts accommodate at atomic 50 percent green-category products.